About the Group
One group, built business by business.
Max Advance Consultant began with a single hotel and a simple conviction: that service businesses win by keeping promises quietly, every day. Since 2003, that conviction has grown to guide six divisions across Asia.
Our Story
From one lobby to six industries.
The group's first hotel taught us an early lesson: guests remember how a place made them feel, long after they forget the details. We applied that same thinking to everything that followed — the restaurants our guests asked us to open, the business advice our partners sought, the transport that had to be there when promised, and the currency services our travellers needed.
Entertainment joined the group through the same long-term view: creative work deserves disciplined operations. Today it stands as proof that our standard of care applies as much to audience experiences as it does to hospitality and professional advice.
What binds these businesses together is not an industry — it is an operating philosophy. Own the whole chain. Publish honest prices. Keep the promises you make. Grow with a long-term view.
2003
Established
6
Business divisions
Asia
Regional presence
1,200
Team members
What Guides Us
Three principles, applied everywhere.
Quiet excellence
We would rather be trusted than noticed. Our brands compete on consistency, not noise.
Own the whole chain
Wherever it matters, we run operations in-house — kitchens, counters, fleets, and studios — so quality never depends on chance.
Build for decades
Every business we enter, we enter to stay. We measure success in relationships that outlast market cycles.